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Software - the key to my work
Cyber security & Digital Marketing
Marketing Automation lies at the heart of most Start-up demand generation programs. During my career, I have run Marketing Campaigns using a variety of tools, from Salesforce, Marketo, Hubspot, Pardot, Microsoft Dynamics, and more. In 2018, I had to learn to use the Microsoft Dynamics with Clickdimensions whilst running global campaigns for a company of around 500 employees, Headquartered in Toronto, Canada.
In 2019, I was switching from using Microsoft Dynamics to Salesforce. I'd never learned to run campaigns in Pardot, so I took quite a few in person and webinar training sessions which I knew would be particularly helpful.
I had to learn to use Dynamics by reading manuals and watching videos online. Particularly challenging was trying to coordinate fixing several serious bugs in the system with our IT team that was based in Canada. I was travelling to Toronto once a month whilst learning to use this software, while I was running global demand generation.
I'm also consulting with several companies on Cyber Security. Most recently I've been running surveys out to CISOs and working with Bain and Co and a US investor. You can download my cybersecurity investment report here.
Cyber security software investment
Report for the US investment community. Honing in on the top Cyber Security software vendors; which are growing, which to use and invest in.
Software Consulting
Software Partner Cyber Security Vendors
Iaas
Infrastructure as a service
Infrastructure as a service (IaaS) is a form of cloud computing that provides virtualized computing resources over the internet. IaaS is one of the three main categories of cloud computing services, alongside software as a service (SaaS) and platform as a service (PaaS )
