I've worked in the Marketing - Demand generation function, at two startups that really took off. One, Visual IQ, made marketing attribution software. If you're a marketer like me, this is a fascinating world; Working with huge corporations like TJ Maxx or Target, who spend millions on digital marketing.
We helped them better understand how their digital marketing efforts were creating new customers and revenue. Visual IQ was bought by Nielsen for about $2 Billion, a little over ten years after it was founded.
The other company where I learned from success, was Zscaler. It was one of the first companies to make cloud based cyber security software. Yet again, this was an exciting, vibrant world to work in. Our UK team had 200-300% a year growth and in 2018, ten years after being founded, the company had it's IPO and is now valued at $9 Billion on the Nasdaq
Building a high performing Marketing machine for a technology startup takes both a lot of hard work and thinking.
Of course I've also learnt from failure, maybe even more from that. Two quotes by Goethe explain very well what I feel about working for startups:
'Only by joy and sorrow does a person know anything about themselves and their destiny. They learn what to do and what to avoid.'
'There is nothing so terrible as activity without insight.'
- I'm afraid that in the start up world activity without insight happens a lot.
I hope to bring my skills as an analyst and marketing consultant to your business to avoid this troubling but common situation.
The absolute key to Marketing for the Start up is to ensure that the sales team are happy. As a marketer in a fledgeling company, your customer isn't the customer, it's your sales team.
In my business life, the way to make them happy is to provide them with leads that are:
1. The correct job title
2. The right industry or company
3. Ready to buy
In short, what sales people call 'BANT' qualified - Budget/Authority/Need/Timing
How I get there is the 'secret sauce' - It involves anything from Paid Search campaigns to Blogging, from Email marketing to themed events. I do whatever it takes to provide your sales team what they need to close high value deals.
I hope I've established my credentials by now. Here are a few references from my work so far.
Please read more on how you can follow some basic steps to grow your own business. http://rudylearningaboutstartups.blogspot.com/2017/05/creating-marketing-plan-for-your-start.html
Of course to really nail this, you would need to get in touch with a B-2-B Marketing expert like me, which you can do here. Also check out my website and blog for new startup news.