Marketing for Sales growth at your startup

Additional Information

I've worked in the Marketing - Demand generation function, at two startups that really took off. One, Visual IQ, made marketing attribution software. If you're a marketer like me, this is a fascinating world; Working with huge corporations like TJ Maxx or Target, who spend millions on digital marketing. 

We helped them better understand how their digital marketing efforts were creating new customers and revenue. Visual IQ was bought by Nielsen for about $2 Billion, a little over ten years after it was founded.

The other company where I learned from success, was Zscaler. It was one of the first companies to make cloud based cyber security software. Yet again, this was an exciting, vibrant world to work in. Our UK team had 200-300% a year growth and in 2018, ten years after being founded, the company had it's IPO and is now valued at $5.5 Billion. 

Of course I've also learnt from failure, maybe even more from that. On of my hero's is Winston Churchill, who said 'Success is going from one failure to another without lack of enthusiasm'. He would have made a brilliant startup founder, but He decided to save Britain instead.

The absolute key to Marketing for Startups is to ensure that the sales team are happy. As a marketer in a fledgeling company, your customer isn't the customer, it's your sales team. As JFK said in the quote on this page (excuse me, I got it off the internet so it may not be accurate, but I still like it a lot).

I've established my credentials, but please read more on how you can follow easy steps to growing your business.