Marketing for your tech startup

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Visual IQ Nielsen

I've worked in the Marketing - Demand generation function, running email marketing and digital marketing at two startups that really took off. One, Visual IQ, made marketing attribution software. If you're a marketer like me, this is a fascinating world; Working with huge corporations like TJ Maxx or Target, who spend millions on digital marketing. 

We helped them better understand how their digital marketing efforts were creating new customers and revenue. Visual IQ was bought by Nielsen for about $2 Billion, a little over ten years after it was founded.

Zscaler Cyber Security SaaS solution

Another company where I learned from success, was Zscaler. It was one of the first companies to make cloud based cyber security software. Yet again, this was an exciting, vibrant world to work in. Our UK team had 200-300% a year growth and in 2018, ten years after being founded, the company had it's IPO and is now valued at $9 Billion on the Nasdaq.

Mail manager 28 hands

More recently I've worked with startups like mail manager to build up their demand generation efforts. For example ramping up their email campaigns and setting a up series of highly successful breakfast events for them. To run email campaigns, I've used Hubspot, Marketo, Salesforce, Adobe, Eloqua, Pipedrive, Active Campaigns, Zoho, Mailchimp, Microsoft Dynamics and Pardot. 

In addition working on their SEO and SEM capabilities to make sure that customers and prospects are seeing their website, interacting and downloading their content and offers, such as the free software demo and the live demo breakfast events I set up for them.