Sales growth at your start up

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Over my career, I’ve helped achieve exceptional growth for some of the world’s most recognizable companies in the tech and SaaS sectors, including:

• Zscaler: Played a part in their company’s growth leading up to its IPO in 2019, contributing to its current $30 billion valuation on the Nasdaq (USA).
• Visual IQ: Helped establish, as part of a wider team, a market-leading position for this marketing attribution software provider, culminating in its acquisition by Nielsen for $2 billion (USA).
• InPost: Supported its marketing efforts, including buidling out a new CRM & marketing automation system, leading up to an IPO at a $10 billion valuation (UK). 
• Sigma Systems: Contributed as part of the growth strategy team that positioned the company for a successful sale to Hansen Technologies via Birch Hill Capital (Canada).

Through these experiences, I’ve honed a rigorous approach to marketing strategy with a particular focus on B2B lead generation, pipeline acceleration, and collaborative alignment between marketing and sales teams. My formula revolves around a data-driven methodology and deep market understanding, enabling me to deliver tangible results such as:

• High-quality lead generation using strategies like targeted campaigns via Google Ads, LinkedIn, and thought leadership-driven content creation.  
• Sales team empowerment, delivering leads that are not merely plentiful but highly qualified, ensuring alignment with the BANT (Budget, Authority, Need, Timing) framework.  
• Strong Sales & Marketing alignment, including regular 'smarketing' meetings and ensuring that marketing is driving leads that convert along the sales funnel, to closed won.
• Event marketing that drives meaningful engagement, having spearheaded large-scale corporate events like Cyber Security Europe (Infosec) and targeted C-level roundtables.  
• Content innovation, from survey-backed industry reports co-authored with Gartner and Forrester to ebooks and webinars that strengthen thought leadership and generate ROI.

I use an adaptive and resourceful mix of tactics—including paid search campaigns, email marketing, account-based marketing (ABM), and structured A/B testing—to ensure sales teams have everything they need to close high-value deals.

If you’re a startup founder, CMO, or sales leader looking to enhance your team’s performance and drive growth, I’d love to help you build a winning strategy.