"AI will not replace humans, but those who use AI will replace those who don't"

AI is on everyone's minds right now, not least in B2B SaaS Marketing. But there are many ways you can go wrong if you do not approach using this new tool properly.

For starters, content still needs a strategy, a human angle, and to connect with its audience. Using AI unstrategically, expecting it to solve all your content problems, will not work. You will just add to the dearth of low-value content being pumped out into the internet at scale right now. If anything, human-driven content has the best chance of cutting through all the AI 'noise'.

Secondly, there are many dangers associated with AI; We as marketers are already not engageing our critical thinking skills enough, and AI could well accelerate this trend with very harmful consequences for us.

At the extreme, one can think back to the terrible scene in Stanley Kubrick's masterpiece 2001: A Space Odyssey, where the infinitely more intelligent AI ship member, HAL (actually IBM, if you move one letter forward), turns on the entire crew. We must learn that lesson and ensure that we harness AI to work for us, not the other way around. 

With this in mind, and more, we have gathered some key thought leaders in the field of B2B Saas marketing to discuss B2B Saas AI marketing strategies, AI for demand generation, AI-powered account based marketing, AI marketing tools (like Jasper) for SaaS, and the part Artificial intelligence can play in growth for your B2B SaaS business. 

In this roundtable:

1. Find out what AI is changing in the B2B Marketing world.
2. Explore how AI has shifted search and discovery behavior.
3. Get new approaches to AI implementation and experimentation.
4. Learn what is and isn't working.
5. Connect with world-class marketeers:

• Olga Andrienko, Marketing AI Ops > Brand Building Expert  > VP SEMrush
• Rudy Parker: Marketing Manager at Mention Me > B2B Demand Generation Specialist
• Jasper Rujs: Founder, Grow Steady > Sales & Marketing Operations AI Specialist
• David Arnoux, Fractional CxO (AI/GTM) | Founder of GenAI > Generative AI Expert
• Fabian Maume: Fractional CMO and Founder of Tetriz > Technical Growth Hacking Expert
• Marijn Kouw: Founder Lead Gem > Clay Expert
• Thomas Damen: CCO Two Feet Up > AI Leadership Expert.