Google Analytics

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Your business will struggle if it's website is not optimised and you're not being seen online by your prospects and customers.

As a Marketing leader, you could tell your leadership team that We will achieve some notable victories, but 'first we need to do the basics’

Of course, that doesn't sound very good. So a lot of Marketers, sort of skate around the issue and say 'Sure, we can do that. But we do need to do x, y, z first' and just hope that this expectation will go away.

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones. That's one component of developing your web presence 

The truth is that marketing is hard. Digital Marketing is even harder. It takes a lot of time, testing, experimentation. Yes, it takes money too! It's also not something that works with constant micromanaging.

It doesn't work overnight.

You see gradual, incremental improvement over time, with a lot of work.

You will also see better and faster improvements when the entire company is entirely behind the marketing efforts.

-but frequently that does not happen.

I know it's a pain to hear this - particularly in this high expectation, low concentration world we live in, but when it comes to effective marketing.

- The adage is not 'Seize the day.'

- It's 'Rome wasn't built in a day.'

Marketing automation and analytics are the same. So why do a lot of startups expect this sudden, dramatic change in one month?

Impatience? Frustration? Lack of thought? These are all possibilities for their desperation. But I believe their problems stem mainly from not understanding how Digital Marketing works.

Where is your web traffic coming from? Geographically? Demographically? What interests and engages your readers? How can you create content that really captures their interest and imagination?

Once you have their interest, how do you get them to take action? What are the 'triggers' that will get them to download your white papers, watch your videos or even buy your products online? 

I have an MBA and I worked in finance and analytics for several years. I even had a period working as an analyst in the New York City Investment Bank. I understand metrics and the drivers of success. Once I've taken a 'deep dive' into your web presence, I can formulate a plan that will ensure you will have success in:

• Driving traffic to your website
• Building your digital brand
• Capturing leads and new customers
• Generating significant, growing sales revenue from your site 

If you have questions about how Google analytics, Google adwords or any other digital platforms can help develop your business, get in touch.