References
References
  • Marketing tech startups
  • Startup sales growth
  • Innovation
  • Privacy Policy
  • Hennyonbranding
  • Marketing Campaigns
  • advice from founders
  • Google analytics
  • Hubspot
  • Pardot
  • Cyber Security
  • Marketo
  • In game advertising
  • Linkedin Ad Campaigns
  • Integrated Marketing
  • Startup looking to expand
  • Human resources
  • What is ABM?
  • Microinfluencer Guide
  • More
    • Marketing tech startups
    • Startup sales growth
    • Innovation
    • Privacy Policy
    • Hennyonbranding
    • Marketing Campaigns
    • advice from founders
    • Google analytics
    • Hubspot
    • Pardot
    • Cyber Security
    • Marketo
    • In game advertising
    • Linkedin Ad Campaigns
    • Integrated Marketing
    • Startup looking to expand
    • Human resources
    • What is ABM?
    • Microinfluencer Guide
  • Marketing tech startups
  • Startup sales growth
  • Innovation
  • Privacy Policy
  • Hennyonbranding
  • Marketing Campaigns
  • advice from founders
  • Google analytics
  • Hubspot
  • Pardot
  • Cyber Security
  • Marketo
  • In game advertising
  • Linkedin Ad Campaigns
  • Integrated Marketing
  • Startup looking to expand
  • Human resources
  • What is ABM?
  • Microinfluencer Guide

Infographics

White Papers & Industry Reports

White Papers & Industry Reports

Infographic by Rudy Parker: For Sales enablement software.

An example of an infographic that I created for an employee engagement company. The infographic above shows the advantages of using a SaaS sales enablement and training tool.


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White Papers & Industry Reports

White Papers & Industry Reports

White Papers & Industry Reports

Image of EA Sports FIFA game.

Industry report on the state of in-game advertising; Based on surveys of hundreds of thought leaders in advertising agencies, brands & games publishers. Written with content strategist, Damien Seaman.


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Digital Demand Generation

White Papers & Industry Reports

Digital Demand Generation

Linkedin invited me to a two-day event for thought leaders in Paid Social. They told me that our campaigns were performing in the top 5% of key metrics like conversion rates.


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Case Studies

Case Studies

Digital Demand Generation

I've written many case studies myself and within teams and with agencies.This is a successful case study, one of the most searched on google for this company.     

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Blogging

Case Studies

Blogging

Rudy parker: expert with fifteen years of experience of blogging for your company

I have been blogging since 2004 when I ran an MBA admissions blog for Business Week/Bloomberg. My startup blog has had over one hundred seventy thousand views.

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Videos

Case Studies

Blogging

Leading a Martech project for a Tech Unicorn that was about to have its IPO. Purchasing & rolling out a CRM & marketing automation platform.


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Extensive analytics experience

Tableau Data Analytics

Monte Carlo Financial Investment Simulation

Monte Carlo Financial Investment Simulation

Rudy learning about startups Google Adwords

Using Tableau, Looker and other data analytics/visualization tools.This is my data around google ad bidding strategy that I have used to find key metrics to optimise ROMI for digital campaigns.

Monte Carlo Financial Investment Simulation

Monte Carlo Financial Investment Simulation

Monte Carlo Financial Investment Simulation

Marketing Return on Investment

Oracle's Crystal Ball software.

Digital & Email Marketing

How I purchased and installed Marketing automation and a CRM for a Euronext listed company, InPost.

CRMs and marketing automation systems

Experience across all major platforms: Salesforce, Microsoft Dynamics, Pardot, Hubspot, Marketo, and other  CRM, and marketing automation systems. Read about how I bought and onboarded a CRM & marketing automation system for InPost.

Multi-channel digital journeys

Creates nurture, automated and segmented email campaigns, and sophisticated cross-channel digital journeys.

Rudy Parker: Marketing automation and email segmentation; 'smart lists' in Marketo

Databases

Database of  my blog and website subscribers. SMS phone, text message and whatsapp campaigns. I've worked with databases that are as small as 10,000 and as large as 400,00 contacts.

Branding

My close friend & colleague, Henny Frazer.

Head of Branding At Hyatt Hotels

Henny on branding

Content Creation

I work with many experts in their fields.

For example, Damien Seaman, veteran content strategist, who's collaborated with me on many B2B SaaS content projects.

Damien Seaman, published author and content strategist

In-game advertising report

Human Resources Tech and platforms

Over the last year, I have created content and insights, and managed internal and external (freelance designers and content strategists) content creators. My campaigns have included white papers, webinars and virtual roundtables.      Take a look.

Employee Experience Webinar

First Video of series of three webinars I put together for Tivian, an employee experience SaaS company.

Ideagen Project Management Software Demo

Lucy Prior, Sales Director at Ideagen, demonstrated an email management tool engineers, architects, and project managers used. Lucy is presenting at one of a series of three 'breakfast events' that I initiated, planned, ran, and marketed at Arup's London HQ.

Cyber Security Webinar

High Growth Cyber Security Companies

If your company isn't expanding, it's contracting. Take action. Unlock the Power of B2B Marketing.

A  full service marketing team 'right out of the box'.

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