The second key challenge we can solve for you is whether you are a startup with no marketing team or an ineffectual one.
We can build a vibrant sales funnel of opportunities the sales team can close. We can:
- Develop integrated marketing campaigns
- Run Social Media Marketing
- Run Paid Ads across Linkedin, Google, Bing, Twitter, Facebook and TikTok.
- Manage web marketing campaigns
- Promote, run, and follow up on events
- Set up lead generation campaigns.
- Build marketing growth strategies.
- Create an entire event management strategy for your company and then execute that flawlessly.
Your messaging fails to engage or interest your core market?
Worse, your content creators don't seem to be writing for them! Do your writers know anything about your ideal customer profile and prospect job title? Do they learn your prospects' struggles or how to speak to them 'in their language'?
Do you have good buyer personas? You need writers who can get inside your prospects' heads, but clearly, your writers have not accomplished this yet.
That's why your Inbound efforts generate very few leads through organic search, even fewer good ones—few sales-qualified leads, less still of those critical Sales Opportunities, and certainly not the number of closed won deals you or your sales team were hoping for.
This is not a demand-generation marketing model you can scale to turn your company from a startup to a unicorn.
Since your website does not offer much insight, and much of that seems to be/ may as well have been regurgitated from Google searches, popular newspaper articles, and AI-written content, it is not generating many leads, and the few it does generate are bad.
The challenges are numerous. The founders are urging you to drive leads as fast as possible. And yes, you could spend a fortune on advertising - Google, LinkedIn, and other B2B paid channels work well.
BUT, you don't have any guides or content you believe in that adds value or insights. You have no webinars running. Even your email channel is lacklustre.
Do you want to supercharge bad content unfit for purpose? Should you try to pump steroids into your lacklustre content? Or should you start again entirely? Or perhaps take the best of what you have currently and work with it while you put in place a dynamic and powerful new content strategy - designed to get results.
Should you choose the two best guides you can find – the best of a bad bunch – and go with those? Or start an entirely new content strategy?
We can solve these types of typical B2B SaaS problems for your company, both strategic and hands on management, without, like many agencies do, breaking the bank.