Want your startup to grow fast?

Any startup will face the omnipresent problem of how and where to grow. Perhaps you don't even have a marketing team in place yet. Hiring a full-time team is expensive, risky, time-consuming, and a massive commitment. 

Rudy Learning About Startups has an 'instant marketing team' ready to fulfil your every need, from branding to revenue operations, content strategy, lead generation and nurture. Our team has plenty of experience of:

• Developing Successful Sales and Marketing strategies for new startups to grow their sales rapidly. Our team has experience building up to 10X growth for startups like yours.
• Creating and executing fully integrated marketing strategies for companies.

Startup growth can take many forms, including new geographical markets. For example, Visual IQ and Zscaler are US companies that hired me to build UK and European sales. 

Most US C-level management have no idea how hard it is for a US company to work effectively in the UK, let alone in Europe.

From a marketing point of view, a lot of your US content won't 'work' in the UK. Realistically, managing an event in London, Paris, or Munich from your San Francisco, San Jose, or New York office is almost impossible. Our team has deep experience managing these challenges for many companies.

Other companies like Hansen, based in Canada and the UK, wanted me to build US business for them. I have worked in the US for ten years, primarily in B2B SaaS tech marketing.
 

I built my career in the US and graduated with my MBA there. Over the last fifteen years, I've helped numerous North American companies, as well as European and Canadian, grow significantly. We have a brand and content strategist, a head of field marketing, and a lead designer who can all be part of your new marketing team.

While the journey may be arduous, the rewards of successfully establishing a presence in a new market can be substantial, providing access to a diverse and dynamic customer base and positioning the startup for sustainable growth.

The Second key challenge we can solve for you is if you are a startup with no marketing team or an ineffectual one. We can build a vibrant sales funnel of opportunities the sales team can close. We can:

• Develop integrated marketing campaigns
• Run Social Media Marketing
• Run Paid Ads across Linkedin, Google, Bing, Twitter, Facebook and TikTok.
• Manage web marketing campaigns
• Promote, run, and follow up on events
• Set up lead generation campaigns.
• Build marketing growth strategies. 
• Create an entire event management strategy for your company and then execute that flawlessly.

With that in mind, I have created a scenario loosely based on my experience in marketing over the last 20 years, to show how I've helped startups grow and hit their investors – venture capital, private equity – sales and growth targets: 

It's day one at an exciting startup that has just received funding. So far, they've only ever done outbound sales - Cold calling SDRs/BDRs followed by passing on to sales. Unsurprisingly, with this model in place, most of your startup's customers and opportunities are small. 

Your whole sales funnel has the sales team geared towards 200 employees or below (Let's say 75% of sales opportunities and customers).

Your sales are fast and transactional, with negligible deal sizes. Your sales team have a crush-it-with-numbers mentality, above all, quantity over quality.

Lots of demos, sales calls, and inevitably, some sales will come through. But it's brutal and relentless work (Always for the SDRs and Sales team, and sometimes too for the prospects and customers).

The plus side? Your company is making the numbers - for now. It works. 

The downside? It's not scalable - the bigger your team, the more your approach will alienate the market (spam, undeliverable emails, brand devalued to aggressive sales pitches).

And it won't produce sales at mid-size or enterprise companies. The buying groups at these types of companies are far too sophisticated and savvy to be sold to, this way (sure, there will always be a few successes with this outbound approach, but those will be 'long tail' incidents).

Now, I move on to the website. Well, of course, it's terrible! The entire approach so far has been to use outbound to sell. The website is just a bit of window dressing to prove you're a serious business. It doesn't drive significant or meaningful traffic.

Your messaging fails to engage or interest your core market. 

Worse, your content creators don't seem to be writing for them! Do your writers know anything about your ideal customer profile and prospect job title? Do they learn your prospects' struggles or how to speak to them 'in their language'?

Do you have good buyer personas in place? You need writers who can get inside your prospects' heads. But clearly, your writers have not accomplished this so far. As they say 'content is king' and your content is a pauper right now.

And that's why you generate very few leads through organic search, even fewer good ones (Marketing Qualified Lead)—hardly any MQLs, very few SQLs and even less revenue from the marketing channel. 

Organic social does slightly better. This is not a demand-generation marketing model you can scale to turn your company from a startup to a unicorn. 

Since your website does not offer much insight, and much of that seems to be/ may as well have been regurgitated from Google searches, popular newspaper articles, and AI-written content, it is not generating many leads, and the few it does generate are bad.

The challenges are numerous. The founders are urging you to drive leads as fast as possible. And yes, you could spend a fortune on advertising - google, LinkedIn, and other B2B paid channels that work well. 

BUT, you don't have any guides or content you believe in that adds value or insights. You have no webinars running. Even your email channel is lacklustre. 

Do you want to supercharge bad content unfit for purpose? Should you try to pump steroids into your lacklustre content? Or should you start again entirely? Or perhaps take the best of what you have currently and work with it while you put in place a dynamic and powerful new content strategy - designed to get results. 

Should you choose the two best guides you can find – the best of a bad bunch – and go with those? Or start an entirely new content strategy?

We can solve these types of problems for your company, both strategic and hands on management.