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    • Marketing tech startups
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    • Microinfluencer Guide
  • Marketing tech startups
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  • Google analytics
  • Hubspot
  • Pardot
  • Cyber Security
  • Marketo
  • In game advertising
  • Linkedin Ad Campaigns
  • Integrated Marketing
  • Startup looking to expand
  • Human resources
  • What is ABM?
  • Microinfluencer Guide

Get started today on your path to digital innovation!

Moonshot thinking to unleash innovation - Lightbulb thinking

Artificial Intelligence (AI) promises to transform the traditional role of managers and revitalize productivity across industries. By leveraging AI to automate, analyze, and support, businesses could overcome management challenges and regain a competitive edge in the global market.

Innovation with AI

How we are using AI

Your free guide to digital innovation

    How can I be more innovative?

    Innovation increases productivity and happiness at work

    The UK has had a hard time increasing productivity in the last ten years and I believe one of the key causes is a lack of innovation. Since increased innovation improves profitability at the same time as increasing employee engagement and happiness, why don't more companies try to adopt it?


    What can you do to encourage innovation? Low self-esteem is a serious problem in the workforce. If people don't believe in themselves and are not encouraged to do so, if there is a tight hierarchy, and no psychological safety, your team will not come up with great ideas.


    The number 1 rule of innovation, is that you have to be able to make mistakes. The No. 2 rule is that innovation is non-hierarchical. Just because you are the CEO does not mean you'll come up with the best ideas. 


    Just because you are a junior employee does not mean you won't come up with an idea that may change the trajectory of your company. 


    But that will not happen if the culture of the company does not encourage independent thinking. 


     “Your life is important. Honor it. Fight for your highest possibilities.”
    ― Nathaniel Branden, Six Pillars of Self-Esteem 


    Another way is to change the way your brain is thinking.


    If you are always brain storming in the same office or set of rooms, go somewhere else. A good friend of mine who is an inventor and has founded several companies now valued at $100 Million or more first suggested this to me twenty years ago.


    Another way to boost creativity is to speak in another language or even learn another language. I am Dutch on my mother's side so whenever I see her I speak Dutch with her. Recently I was skiing in France and I went out with a group of French skiers every morning. Not only did my french improve but my creativity grew dramatically.


    Fostering diversity in a team is a great way in the long run to improve innovation. According to research, having Cognitive diversity in your team is the best way to encourage innovation. Typically cognitive diversity aligns with actual diversity, but not always. I'm a straight white male but there's no way I think like a regular straight white male. Trust me, I went to a boy's public school and I wasn't considered normal at all!


    One of the most innovative teams I worked in had a transvestite ex rocket scientist from Princeton, a Dartmouth frat boy, a computer nerd from University of Chicago, an Italian american woman with no university degree and myself.


    One suggestion that I liked was when you are brainstorming, think of the worst solution possible to that problem. It's funny and can provoke great ideas. Let's face it, I've worked in large corporations where the worst solution possible has at times been the one selected because the hierarchy dictated it. 

     
    “The fact that a great many people believe something is no guarantee of its truth.”  

    ― W. Somerset Maugham, The Razor's Edge 


    Personally, I get a lot of creativity from reading. Recently I've gotten great ideas from 'David and Goliath', by Malcolm Gladwell, one of my all-time favourite writers. 


     “What the Israelites saw, from high on the ridge, was an intimidating giant. In reality, the very thing that gave the giant his size was also the source of his greatest weakness. There is an important lesson in that for battles with all kinds of giants. The powerful and the strong are not always what they seem.”
    ― Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants 


    Rudy Parker: Stage gate process to develop innovation

    Stage gate process to develop innovation

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