Rudy learning about startups brings a lot of expertise in growth-marketing and automation-led programs, helping many Cyber, Tech and SaaS businesses scale up their demand generation. Working as an extension of your own marketing team, we can support you on everything from acquisition of new leads to your funnel, automating their lead nurture, supporting lead dev and sales as well as all of the content, digital and social programs that fuel the demand generation engine.
Five focus areas to start to build your lead engine:
1. Define the lead stages within the Pardot marketing funnel to qualify marketing leads, including lead development process, and transfer to Salesforce.
2. Design framework for Lead Scoring, and implement.
3. Design the marketing automation program architecture
4. Implement Pardot program architecture – build automation rules, assignment, suppression,
analytics, segment data - to establish the demand gen engine
5. Build campaigns for priority managed services