Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.
- Defining and analysing the success of your email marketing campaigns
- Opt-in rules
- Designing email templates
- Selecting an email service provider
- Goal setting for email campaigns
- Segmentation and targeting
- Campaign planning activity
- Email design and layout
- Structuring an email to maximise response
- Overview into copywriting
- Email analytics
I have to admit that I love using this channel. Firstly, it gives you a great connection with your audience and excellent understanding of their engagement with your ideas. Secondly, it is hands down the cheapest channel. You can accomplish out of this world ROI's with this tool. Some of my favourite Email platforms are: Hubspot, Pardot, Marketo, Microsoft Dynamics, and Zoho.