While it's still fresh in my mind, I want to go through the checklist of points I covered to ensure that the first company event we ran last week was a success. This will included social media marketing for it startup companies
I have got more experience marketing for and following up on events than running them. Event management is not rocket science, while in some ways, digital marketing can be. On that note, I would like to stress the importance of giving yourself enough time so you can prepare adequately for an event. It is a thousand times more important if your event is successful if this is the first event that you have ever run for a startup for three reasons:
1. The outcome of this first event will have a significant impact on future events. If it goes well, you will get support both financial and otherwise for future endeavours. If it goes badly, the reverse. It will take exponentially more effort to get the next one off the ground.
2. Use this knowledge that I have learnt through bitter, painful experience: The less time you have to prepare, the less chance the event will go smoothly. It's a simple equation. Over-eager CEOs, CMOs and Sales Heads have pushed me into doing rushed Events in the past, to sometimes disastrous results. I will never let that happen to me again.
3. Building a community or group of interested prospects takes time and effort across many marketing channels: Google Search, Email, Social Media, Bloggs, Linkedin and Twitter advertising and sometimes even through partnerships with other organisations.