Examples of my Marketing Content

Infographics

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This is an example of an infographic that I put together myself with a little help from a US design team (August 2019). 

I have many other infographics I've created for various marketing campaigns across social media for lead generation and marketing purposes.

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Events - in-house and third party

Waldorf Hotel event

 I've run events all over the world, from a Fintech event at Caesar's Palace, Las Vegas to a marketing analytics software event at the Adobe in Salt Lake City, Utah, to this one on employee experience in London's Waldorf Hotel. Currently selected by linkedin with 250 other marketers to beta test an events platform.

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Webinars & Video

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This is a recent webinar on Leadership with two experts in the field, that I produced and ran in July 2019. You will be amazed by the insight. It is now the top ranked piece of content for the company (Questback) on the first page of google as well as being their fourth ranked first page piece of content on Youtube.

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Case Studies, brochures & reports

Case studies, research reports, brochures

I've written many case studies myself and within teams and with agencies. I've also commissioned industry reports both in-house and through research companies like IDC, Forrester, Gartner and Aberdeen Group. This is one I created in May 2019 that is the top most viewed case study for the company. 

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Bogging & Social Media

Rudy parker blog

I am an avid blogger. I have been blogging since 2004 when I ran an MBA admissions blog for Business Week/Bloomberg. My current blog for learning about startups has 53,000 readers. I'm also adept at advertising across Social media.

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Paid Search & Display

Google analytics and adwords

Using Google Adwords for five years. I have an analytical brain so I love to crunch the numbers and optimise using google analytics and other analytics tools. In December '18, I passed a four month course and three hour exam in digital marketing with the DMI.

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Digital Marketing Platforms & Email Marketing

Multi-platform

Runs email marketing across all major platforms: Eloqua, Microsoft Dynamics, Pardot, Hubspot, Marketo, Mailchimp and Zoho, to name a few.

Sophisticated journeys

Creates nurture campaigns and segmented ABM email campaigns.

Large, high response database

GDPR ready database of  my blog and website contacts across industry verticals and job titles. Above industry open and click rates.

Henny on Brand, Marketing, Communications.

Henny on branding video

Promotional video of the Churchill bar at the Regency Hyatt Hotel, London

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