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- Software
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- Integrated Marketing
- CRM Software
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- In game advertising
- Linkedin Ad Campaigns
- Campaign example
Infographics
White Papers & Industry Reports
White Papers & Industry Reports
An example of an infographic that I created for an employee engagement company. The infographic above shows the advantages of using a SaaS sales enablement and training tool.
White Papers & Industry Reports
White Papers & Industry Reports
White Papers & Industry Reports
Industry report on the state of in-game advertising; Based on surveys of hundreds of thought leaders in advertising agencies, brands & games publishers. Written with content strategist, Damien Seaman.
Digital Demand Generation
White Papers & Industry Reports
Digital Demand Generation
Linkedin invited me to a two-day event for thought leaders in Paid Social. They told me that our campaigns were performing in the top 5% of key metrics like conversion rates.
Case Studies
Case Studies
Digital Demand Generation
I've written many case studies myself and within teams and with agencies. . This is a successful case study, the most searched on google for the company, Mail Manager (Arup).
Blogging
Case Studies
Blogging
I have been blogging since 2004 when I ran an MBA admissions blog for Business Week/Bloomberg. My startup blog has had over one hundred seventy thousand views.
Videos
Case Studies
Blogging
Leading a Martech project for a Tech Unicorn that was about to have its IPO. Purchasing & rolling out a CRM & marketing automation platform.
Digital & Email Marketing
CRMs and marketing automation systems
Experience across all major platforms: Salesforce, Microsoft Dynamics, Pardot, Hubspot, Marketo, and other Email Campaign management, CRMs and marketing automation systems. Read about how I bought and onboarded a CRM & marketing automation system for InPost.
Multi-channel digital journeys
Creates nurture, automated and segmented email campaigns and sophisticated digital journeys across all channels.
Databases
Database of my blog and website subscribers. SMS phone, text message and whatsapp campaigns. I've worked with databases that are as small as 10,000 and as large as 400,00 contacts.
Analytics
Tableau Data Analytics
Monte Carlo Financial Investment Simulation
Monte Carlo Financial Investment Simulation
Using Tableau, Looker and other data analytics/visualization tools.This is my data around google ad bidding strategy that I have used to find key metrics to optimise ROMI for digital campaigns.
Monte Carlo Financial Investment Simulation
Monte Carlo Financial Investment Simulation
Monte Carlo Financial Investment Simulation
Oracle's Crystal Ball software.