At it's most basic, productivity is the amount of value produced divided by the amount of time (or cost) required to do so. And while this equation seems simple enough on the surface, the strategies for optimizing it have evolved dramatically.
[social media marketing, startups, consulting]
If you look at the chart above, only a few countries stand out as being able to be highly productive whilst maintaining long work hours - the USA, for instance. I will be exploring the 'why' of this in a vlog post soon.
Have you noticed how some people are incredibly productive and also seem to be happy and wealthy, too? Well, the same can be said for companies and countries. Some are incredibly productive. Others really suck. Why is that?
How many times have you worked with people or in organisations that seem to suck the life out of you? The hours are long and gruelling, the politics are a drag...................and yet, very little seems to get accomplished.
Do you remember a time when everyone in your team was switched on and engaged? When there were no malingerers or people playing politics? They all did their jobs and you managed to complete an A+ project without ever going over your standard 40 hour weekly time limit?
- Right there, is the difference between good and poor productivity
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A good marketing consultant will come into your business and identify where you are loosing time and money and then also identify opportunities were that time and money could be better allocated.
1. Cut down travel and work from home
2. Only attend important meetings
3. Learn to say 'No'
4. Communicate directly, be brief, be specific.
5. Make a plan for each day
6. Only read essential emails. Leave the rest til you have completed your work for the day.
8. South Korea