Crafting B2B content that converts

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Speaker: Damien Seaman (Person on the right of the adjacent photo)                                                                                                                                                

I have over 10 years’ experience writing and promoting a range of B2B content for a variety of clients in multiple sectors, from huge multi-nationals to marketing agencies to growing mid-sized companies and startups.

Sectors written for/about in last 12 months:

• Technology – including fintech, insurtech, greentech, and Software-as-a-Service (mainly Europe and APAC, with some North America)

• Financial services – including banking, asset management, general insurance, reinsurance, and the Lloyd’s market (mainly Europe and APAC, with some North America)

• Professional services – including recruitment and consultancy (APAC, Europe, North America)

• Commercial real estate (North America and Europe) 

Most common topics covered in last 12 months:

• Digital transformation (Europe, APAC, North America)

• Regulatory compliance (Europe, North America)

• Diversity and inclusion (APAC, Europe, North America) 

• Sustainability (APAC, Europe, North America)

• Operational resilience (Europe, North America)

• Leadership and personal development (Europe, North America)

Speaker/Moderator: Rudy Parker (Person on the left of the adjacent photo)

 A marketing leader with many years of experience building strategic marketing programs that generate leads, opportunities, and deals for Sales teams. I've worked with some of the fastest-growing companies in the Financial, HR, Telecommunications, Cybersecurity, and Marketing software industries.
I am a constantly curious, technically adept 'Learn-it-all' marketer. I have deep experience in management, social media, project management, CRM software, marketing automation, analytics, sales, reporting, customer service, and digital marketing. My marketing skillset ranges from Marketing and content strategy to digital Ad Management.
I started my marketing career in the world's second biggest 'Tech/Startup Hub', in Massachusetts, USA, from 2005 to 2015.
I was fortunate to have been trained by talented, world-class sales, marketing, and software thought leaders. One Cybersecurity tech startup I worked at, Zscaler, was founded in 2008, had its IPO on the Nasdaq in 2019, and is now valued at $25 Billion. Nielsen purchased another, Visual IQ (Marketing attribution software), I worked at, which was only ten years old, for over $2 billion.