Be Different - Be an innovator

Don't fit in - Stand out


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“Thousands of years ago the first man discovered how to make fire. He was probably burnt at the stake he'd taught his brothers to light, but he left them a gift they had not conceived and he lifted darkness from the face of the Earth.”  Ayn Rand

Don't fit it - stand out

 The business media has been abuzz with articles about having more empathy, being better liked, adapting yourself to your work culture. In short, how you can fit in better.

But what if that was all wrong? What if 'fitting in' is the reason productivity is plummeting and innovation is dying. Research shows that cognitive diversity, not similarity, is what drives new ideas.

Find out more