rudy learning about startups

Marketing for tech startups

I've been working in and studying the Technology sector ever since I moved to Boston, Massachusetts, USA, in 2005 to pursue a full-time MS-MBA at Boston University School of Management.

Since then I have been lucky to have worked at two technology startups that went stratospheric and achieved, respectively, 'Unicorn' (one billion US dollars) and 'Decacorn' (ten billion US dollars) status.

In the first case, the unicorn, Visual IQ, was acquired by a major enterprise company (Nielsen). In the second case, it was the Zscaler NASDAQ valuation after their IPO in March 2018, only ten years after Zscaler was founded.

I'm pretty good or lucky at picking winners! I'm also good at building the marketing engine that can fuel sales growth. But most of all, I'm good at and enjoy analysing businesses and drawing conclusions from them that can benefit other companies at similar or earlier stages in their growth. 

Here are some of the other startups that I've worked helping build out the demand generation engine to set up opportunities for the sales team:

1. LMTech, Boston, Massachusetts, USA - Financial trading software.

2. Mail manager, Arup Engineering, London, UK. - Email management software.

3. Buzzvault, London, UK - Fintech, Insurance AI Software.

4. Sigma Systems, Toronto, Canada - Telecommunications software

5. Questback, Oslo, Norway - Empolyee engagement software

Why not check out my tech news and marketing services site to find out more? Find out about New IPOs of companies like Zscaler, that I've worked for, New technology and technology news stories.

You can also see some examples of my work here.

Tech news
technology news
New Technology


Exploring Tech startups news & marketing services & Digital marketing?


About Us

Create your own Moonshot - Start today.

'If you're not doing some things that are crazy then you're doing the wrong things' Larry Page, CEO & Chairman, Google, Alphabet

Don't fit it - stand out

Productivity is plummeting and innovation is dying. Research shows that cognitive diversity, not similarity, is what drives new ideas in marketing, social media marketing, & startups. technology news, digital marketing and adverts.

I bring my own expertise in marketing and financial analytics, demand generation, content creation for the C suite in enterprise companies and strategy. 

I also work with experts in other fields, for example heads of branding at major hotel groups and private equity investors.

Bela Hatvany, a tech investor who has made over £300 million

Bela Hatvany, inventor of the touchscreen, founder of Justgiving, who has exited companies with over £300 million. He has a unique business philosophy taking care of investors and employees. Find out more here in my recent interview with him.


My webinar video on how to create better, ethical leaders, who drive high performance teams

Tech news for startups

Check out this short video about my tech news blog and Website and my work in marketing for startups in the software startups sector, including Mail manager, Zscaler and Visual IQ.