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About Us

Create your own Moonshot - Start today

'If you're not doing some things that are crazy then you're doing the wrong things' Larry Page, CEO & Chairman, Google, Alphabet

Don't fit it - stand out

The business media has been abuzz with articles about having more empathy, being better liked, adapting yourself to your work culture. In short, how you can fit in better.

But what if that was all wrong? What if 'fitting in' is the reason productivity is plummeting and innovation is dying. Research shows that cognitive diversity, not similarity, is what drives new ideas in marketing, social media marketing, & startups.

I bring my own expertise in marketing and financial analytics, demand generation, content creation for the C suite in enterprise companies and strategy. I also work with experts in other key marketing disciplines, for example, Henny Frazer, ex-head of branding at Hyatt Hotels. Check out her blog: 

Henny on branding video

Check out this great video made for the Churchill bar in the Hyatt Regency Hotel, London, UK