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'If you're not doing some things that are crazy then you're doing the wrong things' Larry Page, CEO & Chairman, Google, Alphabet
The business media has been abuzz with articles about having more empathy, being better liked, adapting yourself to your work culture. In short, how you can fit in better.
But what if that was all wrong? What if 'fitting in' is the reason productivity is plummeting and innovation is dying. Research shows that cognitive diversity, not similarity, is what drives new ideas marketing social media marketing startups